Work-Identity

Identity

Identity creation is a deft combination of understanding the client’s business and purpose from the point of view of symbolic representation. Therein lies our ability to decode the needs and also leverage our innate branding skills to create identities, which have within them the wherewithal to be noticed, demonstrate continuity and possess a sense of story.

Our work has covered several types of clients and organizations. Each with their own requirements and desires. For instance, part of our approach is to understand the mandatories- colors you like, colors you don’t want, some benchmarks you would have seen and more such client’s first thoughts. All of which help the design and brand teams to sync. over what is being sought. While this does become an important part of the brief, our experience and insights add to the design. Several have discovered them…

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