Packaging is more than just the ability to draw attention. It is cardinally an engagement with the brand elements

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Packaging is more than just the ability to draw attention. It is cardinally an engagement with the brand elements

From the emotional buy in to actually feeling the product in the shelf. In the aisles of supermarkets where brands are competing with each other for stop-ability and shop-ability attributes with regards to their packaging, our belief is that packaging is integral to a brand’s statement of relevance and the overall user experience. We also believe that packaging on some occasions can actually trigger deeper meanings to the brand and the company than merely remain at the level of a product purchase, rather a transaction. Good packaging design creates a series of mental pathways. Some talk about the product in question, on the company’s relevance, the brand story, the usability and several such crucial elements.

The starting point is the mind of both the strategist and the designer. Do they think pack is actually the brand’s merchandising avatar? Do they believe that pack elements are really brand elements? Are they sworn to continuity? Do they subscribe to the art of persuasion from a brand perspective or are actually tied down by the weight of their creative impulses?

Our teams work with one discipline- branding. Packaging is only a manifestation of that. Packaging is never in isolation .You will find that the brand is on the pack as much it is on the drawing boards.