Messaging is concept centric

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Messaging is concept centric

Messaging needs a conceptual framework. When it is nested in it, the words, pictures and the various thoughts get an added acceleration. We have observed that when large amounts of content have to be served to readers, it pays to offer them as an assortment of many small tidbits. If the particular tidbit interests them, the reader than decides to spend time on that particular article only. A kind of tease and seize strategy so to say. Add to this an element of predictability and a pattern that makes the reader feel at home. Day after day, month after month they know that what they need can be found in the same place without a change or disruption. Humans are creatures of habit. Readers more so. That therefore brings us to the cardinal principle of how to create content taxonomies. Concept, structure and conciseness seem to be working. This has worked for us when we have worked on newsletters, e-zines and anything that requires consistency while not losing out on the stickiness factor. Pictures, words, copywriter and designers craft all then become purposefully complementary to the overall concept. To such content you can also add threads of social connections, shareability and even set up a whole web of creating a reader funnel. It all depends on the role you assign the conceptual framework. Not forgetting that messaging flowers within a framework.