Hospitality demands grace and charisma

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Hospitality demands grace and charisma

As the category, so the work. So what is it then for the hospitality sector? Grace and charm in a myriad combinations. How does one make that manifest in the work? Obviously these pointers are in the experiential area. You can only sense them but cannot describe them. You can feel them and draw these attributes into the overall communication framework. Hospitality in our opinion is about softness and that warm welcoming touch. So you choose facets and stories that allow you to portray that. Whether it is a lobby or a save water card or a brochure that eulogizes the place, it is all a play of warm colors and elegant copy. Not underscoring the importance one has to award to the need for creating compelling content and signature pictures dovetailed into a brand position. Hotels and hospitality are a collective experience. When branding teams understand that the common thread across all pieces of communication you have a messaging, tone and persona that is in sync with the actual experience of staying and dining as a guest.

Welcome to our world where the way we work on this space can actually unify travellers from across th