Exhibition design is also brand design

insight-inner-14

Exhibition design is also brand design

Here is a simple approach to exhibitions:

  1. Get the brief right – what do we want to communicate at the exhibition? Focus, takeouts and special topics
  2. Understand the type of audiences
  3. Examine the brand kitty and take forward those elements that lend themselves to the exhibition brief
  4. Continuity works – between what people have seen of the brand in various mediums and before the exhibition
  5. Arrive at the specifics to be displayed and highlighted
  6. Design and decide whether you need a display or a complete concept stall
  7. The above will determine the budgets and the type of partners you will need to execute the design
  8. Pre launch the event and build awareness
  9. At the exhibition have a well planned approach to collecting names that can be added to your mailing lists –initiate a relationship programme
  10. After the exhibition plan the communication
  11. Lastly see how you can use social media to connect, spread and share