Even one offs require smart thinking

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Even one offs require smart thinking

In our working lives they are really no one offs. They are only one offs that need to be branded. Shall we say they need to have their own identity, style and recall. Whether it is a comprehensive communication for a real estate project, a brand identity programme or a website, the one off philosophy is straightforward. View the exercise as one that manifests certain uniqueness and has the inimitable qualities of noticeability, charm and seeking attention.