Establishing a brand position needs insightfulness

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Establishing a brand position needs insightfulness

You can have all the research, the numbers and the data views that can possibly be generated with software or by a research agency. But that does not make a brand position. Your own intuitiveness and understanding of the environment holds the key. Plus the larger vision you have for the brand plays an equally important role. Yes while research and numbers can give you the foundation and a substratum to move ahead, they cannot substitute the power to ideate, strategize or for that matter view the brand from the simple yet discerning eyes of a consumer/user. Our experiences with brands and branding are many. In this context, we would say the call is for ideas and simple ones at that. Ideas which differentiate, make consumers curious and state a point of view on the product/service or space. All the while reinforcing the uniqueness of the brand experience.

Once we have these inputs in place then the task for the communicators is to arrive at relevant, original and impactful communication (ROI). Continuity and commonalities are vital. Building the brand akin to a Lego creation is then the working principle. One step at a time and one building block at a time. To the consumer it has to come across with a plan, intensity and a sense of respect to their needs and world frames.

Often times, clients ask us whether all this seems to be a wee bit theoretical and a construct? Our response, yes its is. What you need is that creative spark that can transform the construct into communication that is relevant and memorable. We do that brand-to-brand and client-to-client. And we are known for our insights and building block approach.