E commerce- evolving the delivery speed

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E commerce- evolving the delivery speed

Design and communication virtually at the speed of light! Well here is the reality when you work with ecommerce companies and are the custodian for the communication across their various channels and on an ongoing basis. There could on a good day in terms of quantum of work be over 6- 75 creative units to be done in a day. And when you are planning a season’s creative communication, then rest assured a couple of hundreds are well within the asking. Add to this emailers, Facebook posts and the one off videos and slide shows. Not counting the technical splicing and creation of web ready files that one has to create for the programmers to deploy. All of this requires a different orientation. Shall we say an ecommerce design directed agency? To be this and consistently deliver on this count there are many elements that one needs to control – overall brand position, understanding of the brief (at times even draw up the brief), the specific season and the occasion. A grasp of the particular web channel- website, email, retargeting etc, an ability to write and design, the fundamentals of maintaining continuity across all the digital channels and lastly a team which is responsive, agile and only signs off when the day’s work is done. Conventional ad agencies, design agencies and freelancers cannot do this kind of work. Our experience tells us that only if you have an ecommerce mindset and also have the wherewithal to coalesce all the earlier stated elements can you actually be a partner to an ecommerce company. We have done it in the past. In fact for some we have not just been a design shop, we have been a goal-directed and brand –directed design agency. On many an occasion, our deep rootedness in branding has helped several ecommerce players.

If you are an ecommerce company, have an ecommerce website or are planning a startup in that space, think of us. You will find in us a thinking, doing and agile partner.